Purple Tuesday | 13th November The UK's first national shopping day on 13th November. Nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective...read more
Purple Tuesday | 13th November
The UK’s first national shopping day on 13th November.
Nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective spending power – the Purple Pound – is worth £249 billion to the UK economy. However, this potential is not being fully realised. There are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out. The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term.
Every participant must make at least one long-term commitment aimed at improving the experience for their disabled customers going forward. The exact nature of the commitment is up to each individual business, depending on their specific resources and needs. However, examples include introducing regular ‘quiet hours’ for those with sensory issues, improving store wayfinding, or introducing more inclusive marketing and product photography. Please help to spread the word!